Blog: Drinking in the UK - it just gets tougher
Olly Wehring | 30 May 2006
For many drinks companies, the UK is not only an exciting market to operate in, it’s also the most challenging and competitive. The power of the supermarkets, the sheer range of products available, the changing licensing laws - we’re nothing if not interesting, you must admit.
Two separate studies last week, however, suggest, that things could get that much tougher over here. While market analysts ACNielsen published figures highlighting a drop in wine sales for the two-month period to 22 April - the first time in over a decade that UK wine sales had fallen - another report showed that UK consumers were spending less on alcohol both in the on- and off-trade.
Throw in the introduction of legislation banning fizzy drinks in schools, and it begins to look as gloomy as our weather at the moment. It’s a cliché, I know, but the companies that will prosper in the UK going forward are the ones who turn these problems into opportunities. And round the corner is one of the best opportunities there is.
That’s right, the phenomenon that is the football World Cup is almost upon us, and every single drinks company on the planet will be hoping for a profitable four weeks starting on 9 June.
To get you into the swing of things, we’ve been running a members-only competition on the site to win two tickets to see England v Trinidad & Tobago play in Nuremberg on 15 June, courtesy of Budweiser, the tournament’s official beer.
The competition is still open, but not for much longer, so click here and answer one simple question. Who knows, it could be you heading to Germany.
As a postscript, a quick reminder to get your competition entries in quick. The draw will take place on Thursday (1 June) morning, so you have until midnight (GMT) to get your answers in.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Sustainability: What Craft Teaches Multi-Nationals
- Pernod takes positives from China Cognac bounce
- Ethiopia competition to remain "intense" - Diageo
- Bacardi bags a Bourbon with Angel's Envy buy
- SPI Group 'disappointed' over Stolichnaya ruling
- Anheuser-Busch InBev lines up new chairman
- Bacardi Brown-Forman here to stay
- Craft is an 'abused' term - Pernod Ricard exec
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014