Blog: Olly WehringDrinking in the New Year? Not me

Olly Wehring | 3 January 2008

Now that the festive period is out of the way, and you’ve had the chain by the side of your desk reattached, I’m guessing many of you are doing as I do, and are celebrating the start of another year with a one-month alcohol abstinence ‘detox’.

Three days in, and I already feel pretty good for it – especially after a LONG, alcohol-augmented December.

But word hits just-drinks Towers that laying off the stuff altogether might not be the way forward, especially as we get older.

A research paper by the Peninsula Medical School in Australia this week has concluded that regular drinking is actually good for the elderly. Now, whilst I don’t actually class myself as elderly (shut up, you), anything that claims drinking is good for you will always get my attention.

The report noted that men and women who drink moderately experience a “beneficial effect on cognitive and general health”.

“We are not advocating that elderly people go out and get ridiculously drunk,” report author Dr Iain Lang was cited as saying by local media. “[Just that] current guidelines on drinking for the elderly are too conservative. A couple of drinks a day will [be better] for health than abstinence.”

I’ll drop the detox if you will…


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?