Blog: Olly WehringDrinking in the New Year? Not me

Olly Wehring | 3 January 2008

Now that the festive period is out of the way, and you’ve had the chain by the side of your desk reattached, I’m guessing many of you are doing as I do, and are celebrating the start of another year with a one-month alcohol abstinence ‘detox’.

Three days in, and I already feel pretty good for it – especially after a LONG, alcohol-augmented December.

But word hits just-drinks Towers that laying off the stuff altogether might not be the way forward, especially as we get older.

A research paper by the Peninsula Medical School in Australia this week has concluded that regular drinking is actually good for the elderly. Now, whilst I don’t actually class myself as elderly (shut up, you), anything that claims drinking is good for you will always get my attention.

The report noted that men and women who drink moderately experience a “beneficial effect on cognitive and general health”.

“We are not advocating that elderly people go out and get ridiculously drunk,” report author Dr Iain Lang was cited as saying by local media. “[Just that] current guidelines on drinking for the elderly are too conservative. A couple of drinks a day will [be better] for health than abstinence.”

I’ll drop the detox if you will…


BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?