Blog: Drinking in the New Year? Not me
Olly Wehring | 3 January 2008
Now that the festive period is out of the way, and you’ve had the chain by the side of your desk reattached, I’m guessing many of you are doing as I do, and are celebrating the start of another year with a one-month alcohol abstinence ‘detox’.
Three days in, and I already feel pretty good for it – especially after a LONG, alcohol-augmented December.
But word hits just-drinks Towers that laying off the stuff altogether might not be the way forward, especially as we get older.
A research paper by the Peninsula Medical School in Australia this week has concluded that regular drinking is actually good for the elderly. Now, whilst I don’t actually class myself as elderly (shut up, you), anything that claims drinking is good for you will always get my attention.
The report noted that men and women who drink moderately experience a “beneficial effect on cognitive and general health”.
“We are not advocating that elderly people go out and get ridiculously drunk,” report author Dr Iain Lang was cited as saying by local media. “[Just that] current guidelines on drinking for the elderly are too conservative. A couple of drinks a day will [be better] for health than abstinence.”
I’ll drop the detox if you will…
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport