Blog: Olly WehringDrinking in the New Year? Not me

Olly Wehring | 3 January 2008

Now that the festive period is out of the way, and you’ve had the chain by the side of your desk reattached, I’m guessing many of you are doing as I do, and are celebrating the start of another year with a one-month alcohol abstinence ‘detox’.

Three days in, and I already feel pretty good for it – especially after a LONG, alcohol-augmented December.

But word hits just-drinks Towers that laying off the stuff altogether might not be the way forward, especially as we get older.

A research paper by the Peninsula Medical School in Australia this week has concluded that regular drinking is actually good for the elderly. Now, whilst I don’t actually class myself as elderly (shut up, you), anything that claims drinking is good for you will always get my attention.

The report noted that men and women who drink moderately experience a “beneficial effect on cognitive and general health”.

“We are not advocating that elderly people go out and get ridiculously drunk,” report author Dr Iain Lang was cited as saying by local media. “[Just that] current guidelines on drinking for the elderly are too conservative. A couple of drinks a day will [be better] for health than abstinence.”

I’ll drop the detox if you will…


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?