Blog: Drink if you're winning. You only drink if you're winning.
Olly Wehring | 14 June 2006
I know, I know – not another World Cup-related blog? I apologise, but when one puts as much effort into watching as much of the tournament as I do (look, darling, it’s just for four weeks every four years), you understand how I have little else to write about.
England’s second game tomorrow (15 June) sees them come up against the underdogs of Trinidad & Tobago, a team who are just happy to be at the finals.
Angostura Rum, meanwhile, has served up an incentive that could see the ‘Soca Warriors’ put up quite a fight against, Beckham, Owen et al. Trinidad & Tobago’s 23 players and coach will each receive a barrel of Angostura’s most historic rum if they win.
The rum was laid down for maturation in Trinidadian warehouses on 31 August 2002 to commemorate the 40th anniversary of independence from the UK. Angostura had earmarked the rum for an extra special occasion, and chairman Lawrence Duprey has declared that rewarding the players for a win against their former colonial rulers would be a fitting use. He will also present a barrel and honorary keys to the distillery, allowing visitation access at any time, to Leo Beenhakker if the coach can lead the team to victory.
“We hope the barrel bonus will act as an extra incentive for the players as there are few Trinidadians that don’t like a drop of rum and these casks hold the best in the world,” said Angostura’s marketing manager Nigel Bissoon.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"