Blog: Dr Pepper - have spade.. will dig up American heroes?
Olly Wehring | 26 February 2007
A treasure hunt organised by Dr Pepper in the US has dug up a right old storm.
The promotional campaign, created by the drink’s UK-based owner Cadbury Schweppes, encouraged consumers to locate gold coins in 23 US cities for cash rewards.
The hunt taking place in the north-east city of Boston gave clues leading consumers to the Granary Burying Ground, home to a handful of famous US names such as Paul Revere, Samuel Adams and John Hancock. The arrival of crowds hunting for the gold coin led to the closure of the cemetery and a potential PR wrist-slap for the company.
“It was not an appropriate place to bury a coin,” a spokesperson for Cadbury Schweppes told the Independent newspaper. “It was poor judgement and we have apologised to the authorities. No damage was done to any of the graves.”
One question - are consumers really that stupid that they’d start digging up coffins to find this coin?
But then, I suppose keeping the coin away from things that are best left six feet under might pre-empt the asking of such a question.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo Australia's commercial head to step down
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo merges US, Canada spirits units
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends