Blog: Double bubble
Chris Brook-Carter | 9 December 2003
The Coca-Cola Company has had a busy week this last seven days - its name appearing three times among headlines in today’s news alone. The battle against the health and obesity lobbies that is raging - in the UK and US markets in particular - is sure to keep the company in the news for sometime, albeit for the wrong reasons. However, its decision to take on water giants Nestle and Dasani in France could make for the most interesting struggle next year.
On the health front, the industry seems at last to be formulating a defence against claims it is at the root of rising obesity levels amongst children. At an industry conference in New York yesterday, Coke chief Douglas Daft made some encouraging noises about the industry’s need for action. Rejecting what he called “a simplistic government solution”, he said beverage companies need to work together to find a solution, by providing choice for consumers that promote healthy living.
However, the company continues to be accused of double standards. And a row in the UK is growing over the soft drink company’s sponsorship of the BBC-aired pop charts, because of its young audience. The sponsorship follows news that the latest “face of Coke” is the young soccer prodigy Wayne Rooney and a less recent campaign based around the Harry Potter films.
To a degree, the soft drinks industry is being made a scapegoat for the health problems in Europe and the US, but while it continues marketing strategies such as these, it is merely making a rod for its own back.
While its marketing policies put noses out of joint within various health lobbies, the strategy for its water brands looks likely to ruffle a few feathers amongst competitors.
Coke’s decision, announced in the last week, to launch Dasani in France will make for a fascinating battle with Nestle and Danone.
The move into the European companies’ backyards is surely a clear statement of intent that Coke is determined to establish itself as a world-sized water player in each of its markets. It is certainly one to watch in the next 12 months.
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- What Brexit means for drinks industry? - Analysis
- The post-Brexit winners and losers - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Is there a future for the global beer brand?
- Customisable drinks - The next consumer trend
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Ex-William Grant CEO Stella David re-joins Bacardi
- UK spirits producers braced for Brexit impact
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends