Blog: Don't buy that, buy this - or the Iberian lynx is for it
Olly Wehring | 23 July 2010
We had a press release come through earlier this week that has been troubling me a tad.
The Portuguese Cork Association, APCOR, sent out a statement on Wednesday (21 July) aimed at debunking what it claims are widely-believed myths about natural cork.
That's right, folks. It's stopper-time again.
Anyway, the three myths are:
- “Trees are cut down in the production of cork so it's better for the environment to buy other closures.”
- “Screw caps are the most environmentally friendly closure.”
- “Corked wine is still an issue of wine using natural cork stoppers.”
I'll leave myth number three, because it's boring. But the first two clearly show that the cork producers are going for the green card.
“According to Conservation International,” the release goes on, “the cork oak forests are a top diversity hotspot and have some of the richest and most threatened reservoirs of plant and animal life on Earth e.g. the Iberian lynx.”
Then, adding the final layer with a trowel, Jose Tavares from the Royal Society for the Protection of Birds (RSPB) is quoted as saying: “For centuries, the production of cork has helped to retain cork forests, one of the richest wildlife habitats in southern Europe. A range of species from eagles and Iberian lynx to songbirds and reptiles find a vital refuge in these forests, and a reduction in the use of natural cork threatens the existence of these special species and also a magical and vibrant landscape.”
Now, hold on there. Is this not the equivalent of holding a gun to a puppy's head and saying: “Buy cork, or the puppy gets it?"
It's the emotional blackmail that makes me squirm.
More importantly, however, do you know if a bottle of wine has a natural cork stopper or a synthetic stopper when you're buying it? I don't.
And I'd HATE to get home and open the bottle only to find out that I've unwittingly killed an Iberian lynx.
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is the wine industry confusing its consumers?
- Where does AB InBev see the future of beer?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Spirits Market in the US
- Carbonates in India