Blog: Olly WehringDoing a Stella...

Olly Wehring | 3 December 2008

You know you're in a bad place when your name becomes the central facet of a derisory catchphrase.

And so it is with Stella Artois in the UK. The brand has already had to contend with the nickname "wife beater", but the lager's decline in popularity in recent years appears to have given rise to the notion of "doing a Stella".

In short, no one wants to "do a Stella", according to the major brewer that introduced the phrase to just-drinks.

It said that imported beers in the UK need to guard against an erosion of their image and premium identity, referring to Stella as an example of how things can go pear-shaped.

Still, at least InBev UK is trying to get things back on track. Earlier this week, the unit said that it has narrowed its lager offering in the UK, dropping Eiken Artois and Peeterman Artois, "in order to focus support and investment" on its flagship Stella Artois brand. It also says Stella 4% is bigger in the off-trade than Heineken. 

How unsporting of InBev to try and spoil everyone's fun.


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?