Blog: Andy MortonDoes Oscar glory beckon for 'Mr Heineken'?

Andy Morton | 23 February 2015

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role. For last night's ceremony, Diageo was the official spirits sponsor of the after-show party while Piper-Heidsieck made sure its Champagnes received their share of the stardust.

Next year, though, Heineken may well find itself centre stage. 'Kidnapping Mr Heineken' is the story of how Freddy Heineken, the Dutch brewer's CEO from 1971 to 1989, was taken hostage and ransomed for an attempted NLG35m (about EUR16m). The film, which is due out in the US next month, stars Anthony Hopkins as Freddy Heineken. As Hopkins already has one of those famous gold statues, who's to say his latest role won't land him another?

The trailer for the movie was released last month, so you can judge for yourself if he stands a chance.

Sectors: Beer & cider, Spirits, Wine

Companies: Heineken


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