Blog: Chris MercerDoes NICE know the EU?

Chris Mercer | 3 June 2010

Alcohol guidelines from the National Institute for Health and Clinical Excellence betray naiviety of Europe's bureaucratic rabbit warren.

Among its recommendations on alcohol pricing, NICE yesterday suggested that one way to sort out alcohol harm would be to "consider initiating a review of the excise duty regime with fellow EU member states".

It added: "The aim would be to obtain a pan-EU agreement on harmonisation which links alcohol duty to the strength of each product."

So that's it, then. All we have to do is whip Europe into shape.

All we have to do is get all 27 EU Member States to agree on duty tax rates, something they've failed to do throughout the existence of the bloc and have held intermittent discussions on since the early 1990s. Oh, hang on...


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?