Andy Morton

Does A-B InBev have a different goal for Grupo Modelo?

By: Andy Morton - 12 August 2013 16:31

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Anheuser-Busch InBev has sold the stake in Mexican football team Santos Laguna that it inherited through its US$20.1bn acquisition of Grupo Modelo

Grupo Modelo's new CEO Ricardo Tadeu, who was promoted from within A-B InBev when the company bought Modelo in June, said the sale of Santos Laguna will allow Modelo to “focus on what it does best - brewing excellent beers”.

It was a slightly surprising move however as who only last month Modelo upped the number of football teams in Mexico it sponsors through its lager brand Corona.

The real reason may well be Tadeu's strident cost-cutting measures that, according to his interview with CNN's Spanish-language business site late last month, will see Modelo shed 4,000 jobs (out of 40,000) and slash expenditure by US$1bn, all within four years.

Looks like A-B InBev's takeover means it is a whole different ball game for Modelo.

 

 

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