Blog: Documentary set to take a swipe at Fiji Water

Michelle Russell | 20 June 2011

Here in the UK, Channel Four is to screen a documentary this evening on US bottled water firm Fiji Water.

According to The Telegraph newspaper, the programme, made by the Dispatches documentary team, will question the company's environmental credentials - something the firm has built its success on.

The programme claims that Fiji has not planted all the trees it had promised and that delivering a litre of its bottled water "emits hundreds of times as much greenhouse gas as a litre of tap water", the paper said.

It will be interesting to see exactly what the documentary does claim. It sounds very much like another environmental attack on the bottled water industry.

While, in the last few decades, the bottled water industry has gone from a business prospect that few took seriously to a global industry worth billions of dollars, campaigners have raised concerns about the environmental impact of bottled water. This, coupled with profitability issues, has made it a difficult industry to survive in.

The Dispatches programme will air at 8pm BST.


BLOG

US beer called "filthy water" as Czech president gets patriotic

The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....

BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

just-drinks homepage



Forgot your password?