Documentary set to take a swipe at Fiji Water

By: Michelle Russell - 20 June 2011 15:29

Here in the UK, Channel Four is to screen a documentary this evening on US bottled water firm Fiji Water.

According to The Telegraph newspaper, the programme, made by the Dispatches documentary team, will question the company's environmental credentials - something the firm has built its success on.

The programme claims that Fiji has not planted all the trees it had promised and that delivering a litre of its bottled water "emits hundreds of times as much greenhouse gas as a litre of tap water", the paper said.

It will be interesting to see exactly what the documentary does claim. It sounds very much like another environmental attack on the bottled water industry.

While, in the last few decades, the bottled water industry has gone from a business prospect that few took seriously to a global industry worth billions of dollars, campaigners have raised concerns about the environmental impact of bottled water. This, coupled with profitability issues, has made it a difficult industry to survive in.

The Dispatches programme will air at 8pm BST.