Blog: Documentary set to take a swipe at Fiji Water

Michelle Russell | 20 June 2011

Here in the UK, Channel Four is to screen a documentary this evening on US bottled water firm Fiji Water.

According to The Telegraph newspaper, the programme, made by the Dispatches documentary team, will question the company's environmental credentials - something the firm has built its success on.

The programme claims that Fiji has not planted all the trees it had promised and that delivering a litre of its bottled water "emits hundreds of times as much greenhouse gas as a litre of tap water", the paper said.

It will be interesting to see exactly what the documentary does claim. It sounds very much like another environmental attack on the bottled water industry.

While, in the last few decades, the bottled water industry has gone from a business prospect that few took seriously to a global industry worth billions of dollars, campaigners have raised concerns about the environmental impact of bottled water. This, coupled with profitability issues, has made it a difficult industry to survive in.

The Dispatches programme will air at 8pm BST.


BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

At Coca-Cola Co, it's not just the head count that's getting smaller

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging....

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

just-drinks homepage



Forgot your password?