Blog: Documentary set to take a swipe at Fiji Water

Michelle Russell | 20 June 2011

Here in the UK, Channel Four is to screen a documentary this evening on US bottled water firm Fiji Water.

According to The Telegraph newspaper, the programme, made by the Dispatches documentary team, will question the company's environmental credentials - something the firm has built its success on.

The programme claims that Fiji has not planted all the trees it had promised and that delivering a litre of its bottled water "emits hundreds of times as much greenhouse gas as a litre of tap water", the paper said.

It will be interesting to see exactly what the documentary does claim. It sounds very much like another environmental attack on the bottled water industry.

While, in the last few decades, the bottled water industry has gone from a business prospect that few took seriously to a global industry worth billions of dollars, campaigners have raised concerns about the environmental impact of bottled water. This, coupled with profitability issues, has made it a difficult industry to survive in.

The Dispatches programme will air at 8pm BST.


BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

BLOG

World Cup heist is small beer

Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...

just-drinks homepage



Forgot your password?