Blog: Djokovic learns Chinese as Jacob's Creek tries to love-all
Andy Morton | 2 February 2015
Tennis player Novak Djokovic was on top of the world yesterday after defeating Andy Murray in four sets to take the Australian Open title.
He looks just as delighted in this new Jacob's Creek promotional video when he finally nails some Mandarin Chinese. Somebody find that man a net to jump over.
Djokovic started working with the Pernod Ricard wine brand last year and will no doubt be a potent force in cracking the Chinese market.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
Experts have said drinks and brands that do not centre around one gender will drive future trends, as modern consumers look to avoid stereotypes. ...
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
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