Blog: Diet Coke ups fashion stakes in cola war

Michelle Russell | 13 June 2011

It was inevitable that The Coca-Cola Co would make its own style statement following the launch of PepsiCo's 'skinny' cans in the US.

PepsiCo's roll-out was made in a bid to connect better with the cola's core female market.

Coca-Cola has returned fired. After teaming up with fashion designer Karl Lagerfield to launch a range of limited edition designs for its Diet Coke bottle in the UK, it has now gone one step further.

The brand has put its name to 'Style it Light', a channel within Yahoo! UK's fashion channel. The site is part of a larger campaign designed to promote Diet Coke and Coca-Cola Light across Northwest Europe and Nordic countries.

The cola wars are back in fashion.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?