Blog: Diet Coke - not really what it was made for
Olly Wehring | 14 June 2006
Some people believe that the amount spent by drinks companies on advertising is quite obscene. But word of mouth, as many advertising execs will readily agree, is the most powerful tool you can use to up sales.
A snowball of publicity is gathering pace online at the moment for Mentos mints and Diet Coke. Put the two together, and you have an explosive ‘firework display.’
The Wall Street Journal spoke to Coke this week, and asked them what they thought of the craze. “It’s an entertaining phenomenon,” a spokesperson for the soft drinks company told the paper. “We would hope people want to drink (Diet Coke) more than try experiments with it.”
Off the record, however, I shouldn’t be surprised if, like most five-year-olds, she said: “"Do it again! Do it again!”
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
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