Blog: Olly WehringDiet Coke - not really what it was made for

Olly Wehring | 14 June 2006

Some people believe that the amount spent by drinks companies on advertising is quite obscene. But word of mouth, as many advertising execs will readily agree, is the most powerful tool you can use to up sales.

 

A snowball of publicity is gathering pace online at the moment for Mentos mints and Diet Coke. Put the two together, and you have an explosive ‘firework display.’

 

The Wall Street Journal spoke to Coke this week, and asked them what they thought of the craze. “It’s an entertaining phenomenon,” a spokesperson for the soft drinks company told the paper. “We would hope people want to drink (Diet Coke) more than try experiments with it.”

 

Off the record, however, I shouldn’t be surprised if, like most five-year-olds, she said: “"Do it again! Do it again!


BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

BLOG

Chile with Concha y Toro - Day III

A very early start today, with Carla Errazuriz from Concha y Toro's fine wine division picking me up from our Santiago hotel at 0700....

BLOG

By George! It's a whiskey still being built in two minutes - video

Ever wondered how a whiskey still gets built? ...

BLOG

Chile with Concha y Toro - Day II

After yesterday's introduction to Chile, today was all about Concha y Toro – that's to be expected, seeing as they invited me here....

just-drinks homepage



Forgot your password?