Blog: Andy MortonDiet Coke decline leaves Pepsi sitting pretty

Andy Morton | 27 March 2015

Last year was tough for The Coca-Cola Co.

So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US.

According to the Wall Street Journal, citing industry data, PepsiCo's full-calorie Pepsi took an 8.8% share of the market in 2014 compared to 8.5% for Diet Coke.

What will trouble both companies, however, is that Pepsi overtook Diet Coke only because it lost less volume that Coca-Cola's zero-calorie beverage (Pepsi down 1.8% in volumes and Diet Coke down 6.6%).

Brand Coca-Cola, meanwhile, remains the top soda with a 17.6% share. The good news for Coca-Cola is that its flagship brand increased share, while volumes were flat. 

Sectors: Soft drinks

NEWS

Coca-Cola European Partners injects extra US$5.4m into Coca-Cola Zero Sugar push

Coca-Cola European Partners (CCEP) has launched a GBP4.5m (US$5.4m) advertising campaign for Coca-Cola Zero Sugar in the UK....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

NEWS

The Coca-Cola Co's Simply Peach, Simply Lemonade with Strawberry - Product Launch

The Coca-Cola Co has added two new juice variants to its Simply portfolio in the US....

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?