Blog: Did somebody mention breakfast? Not PepsiCo's new Kickstart flavours
Andy Morton | 15 January 2014
A late breakfast
“Kickstart Your Night,” shouts the ad logo for PepsiCo's new Mountain Dew Kickstart flavours, unveiled yesterday (15 January).
But hold on, wasn't the original Kickstart marketed as a “breakfast beverage”? Perhaps PepsiCo's ad men pulled a few too many late nighters and breakfast got forgotten about.
Not so, a PepsiCo spokesperson told me. The new flavours and branding are "an expansion of the line, not a marketing change".
Whatever the reason, Kickstart has obviously not been missing out on its own fortifying breakfast as the brand has amassed US$150m in sales since its launch last February. Now that's news worth staying up late for.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
The 2011 vintage of Salentein Gran VU is a blend of Malbec and Cabernet Sauvignon that has been aged for wo years in French oak barrels....
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
PepsiCo is to launch Pepsi True, a stevia-and-sugar-sweetened soda, exclusively on Amazon in the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Coca-Cola Life US launch fails to ignite
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits
- Treasury Wine Estates pulls plug on takeover talks