Blog: Did Alibaba's 9.9 Global Wine and Spirits Festival flop?
Lucy Britner | 27 September 2016
The wine world's eyes swivelled to China earlier this month for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September.
Wine Australia announced a flagship store to "open another commercial opportunity" for Australian wineries in the country. Meanwhile Chilean producer Santa Rita launched its e-commerce store the day before the festival.
Producers were hoping the day would emulate the success of “11.11 Singles Day” which recorded a massive US$14.32bn in sales in just 24 hours.
But, according to Decanter, the online giant declined to release any sales figures for the 9.9 festival.
Meanwhile, Master of Wine Jeannie Cho Lee, writing for Forbes, said the marketing team had been "oddly silent".
"I made numerous requests just after the festival day to obtain final sales figures and total sales values and none were provided," she writes.
Does the silence mean the festival failed to reach its targets? Or was it a total flop?
China's a big place. Surely they sold some wine?
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
US wine group Vintage Wine Estates has added another asset to its portfolio, this time buying wine negociant Cameron Hughes Wine....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- When BRIC markets go horribly wrong
- Diageo’s H1 2017 results - Preview
- What's coming up in spirits in 2017? - Comment
- Remy Cointreau's YTD performance - Focus
- Remy Cointreau's bellwether Q3 - analysis
- Diageo closes spirits e-commerce portal in UK
- AB InBev targets South Africa with redundancy plan
- A-B InBev acquires Spain's Cervezas La Virgen
- Home entertaining offers drinks opp's - Diageo
- Heineken in talks to buy Kirin's Brazil presence