Blog: Did Alibaba's 9.9 Global Wine and Spirits Festival flop?
Lucy Britner | 27 September 2016
The wine world's eyes swivelled to China earlier this month for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September.
Wine Australia announced a flagship store to "open another commercial opportunity" for Australian wineries in the country. Meanwhile Chilean producer Santa Rita launched its e-commerce store the day before the festival.
Producers were hoping the day would emulate the success of “11.11 Singles Day” which recorded a massive US$14.32bn in sales in just 24 hours.
But, according to Decanter, the online giant declined to release any sales figures for the 9.9 festival.
Meanwhile, Master of Wine Jeannie Cho Lee, writing for Forbes, said the marketing team had been "oddly silent".
"I made numerous requests just after the festival day to obtain final sales figures and total sales values and none were provided," she writes.
Does the silence mean the festival failed to reach its targets? Or was it a total flop?
China's a big place. Surely they sold some wine?
In his latest commentary for just-drinks, former drinks analyst Ian Shackleton heads to Brazil to look at 3G's burned fingers, the future worries for Anheuser-Busch InBev and Britvic's samba moves....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- What the future looks like for Australian wine
- Interview, Fever-Tree's founders
- Has the politics of M&A changed? - Analysis
- Heineken sees Tesco pull SKUs in UK
- Diageo ready to lock horns with AB InBev in Africa
- Coca-Cola Co announces senior executive shake-up
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research