Blog: Diageo - watering down the Guinness
Olly Wehring | 14 May 2007
A hearty thanks goes out to Diageo for taking me as their guest to Twickenham last Saturday (12 May) for the final of the Guinness Premiership rugby. By their own admission, the advertising in the hospitality suite wasn’t exactly discreet, but the looping of the TV ads stopped long enough for some entertaining banter from Austin Healy and World Cup winner Will Greenwood.
As usual, Diageo was at great pains to highlight its attempts to encourage responsible drinking among the notoriously heavy drinking rugby fraternity. What impressed me most was the availability of a free bottle of still water for every punter leaving the ground after the game (mineral water companies, take note – what a great tie-in this would be).
Naturally, I had to take a couple. It had been a very long day.
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