Blog: Diageo v Bacardi - Tick, tick, tick, tick... BOOM
Olly Wehring | 24 February 2010
Today's top story is certainly a cockle-warmer on a cold, damp Wednesday in February.
Diageo didn't so much fire a warning shot across Bacardi's bows yesterday (23 February), more set about the boat itself... with a bazooka. Not only does Diageo's statement make for an interesting read, but it is also a pretty long one – take a look for yourself here.
This is most unlike Diageo, which usually prefers to play the strong, silent type when it comes to disputes - witness how the firm chose to keep its head when all about it was losing theirs and blaming it on Diageo during last year's Scotland closure row.
A brace of more recent attacks, including one from Bacardi, however, was one poke through the bars too many. I've heard that Diageo was tiring of having to rebut the allegations to each individual who challenged them, choosing instead to give its full (and I mean full) and frank take on the matter.
Bacardi's response – all of three sentences - is short and sweet, much like that of the Puerto Rican government – two sentences.
Yet, in such a short burst of words, the two ask whether the US taxpayer is the one getting a rum deal here.
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- What do US wholesalers think of spirits trends?
- Coke Life - Coca-Cola's niche soda - Comment
- Diageo Australia's commercial head to step down
- Diageo reveals revival plan for former factory
- William Grant sees 2015 sales, profits lift
- US hits AB InBev with US$6bn fine over India sales
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends