Blog: Olly WehringDiageo - That's not what 'bilingual' means!

Olly Wehring | 9 February 2012

I know it's juvenile. I know it's immature. But...

I was a little confused today, at Diageo's H1 results presentation, when CEO Paul Walsh began talking about "bi-lingual marketing".

What's "bi-lingual marketing", I pondered. Well, according to Walsh, it's one of the methods Diageo is using to appeal to female spirits consumers; by using language that resonates with both men and women in the company's marketing.

Bi-lingual? Appealng to both men and women?

That's a different kind of bi-, surely?


BLOG

A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards'

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. ...

BLOG

Pernod Ricard's Havanista remains poised to capitalise post-embargo

Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...

BLOG

Does Oscar glory beckon for 'Mr Heineken'?

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....

BLOG

Is pisco preparing to make some noise?

Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...

just-drinks homepage



Forgot your password?