Blog: Diageo - That's not what 'bilingual' means!
Olly Wehring | 9 February 2012
I know it's juvenile. I know it's immature. But...
I was a little confused today, at Diageo's H1 results presentation, when CEO Paul Walsh began talking about "bi-lingual marketing".
What's "bi-lingual marketing", I pondered. Well, according to Walsh, it's one of the methods Diageo is using to appeal to female spirits consumers; by using language that resonates with both men and women in the company's marketing.
Bi-lingual? Appealng to both men and women?
That's a different kind of bi-, surely?
It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...
Poland is hardly noted for its cider consumption, but all this could be about to change. ...
Here's a brave move by the folk from Camerata at Paulie's in Houston: a wine-related parody of Summer Nights from Grease....
Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....
- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
- Constellation grapples with glass as reality bites
- Brewers Feel Prolonged Russian Winter
- Focus - Heineken's H1 Performance by Region
- Mast-Jägermeister targets UK off-trade boost
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Bacardi sees North America president step down