Blog: Diageo - That's not what 'bilingual' means!
Olly Wehring | 9 February 2012
I know it's juvenile. I know it's immature. But...
I was a little confused today, at Diageo's H1 results presentation, when CEO Paul Walsh began talking about "bi-lingual marketing".
What's "bi-lingual marketing", I pondered. Well, according to Walsh, it's one of the methods Diageo is using to appeal to female spirits consumers; by using language that resonates with both men and women in the company's marketing.
Bi-lingual? Appealng to both men and women?
That's a different kind of bi-, surely?
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
- PepsiCo to consider more re-franchising - CEO
- Cleaning China's seedier side brings Remy balance
- Focus - SABMiller's Q1 Performance by Region
- Brazil could have been worse - Coca-Cola Co CEO
- Coca-Cola's H1 & Q2 Performance by Region
- Diageo's Captain Morgan Facebook ad banned
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Bacardi to fight US football team legal action
- Alcohol retailer group appoints new chairman