Blog: Diageo gives Ireland a Guinness grin
Chris Mercer | 23 September 2011
I've just arrived back from Diageo's third Arthur's Day music festival for Guinness.
There were some long faces at the Bank of Ireland summit taking place at our Westbury hotel in Dublin yesterday evening. I couldn't be certain, but I think the bar tab read: three half-pints, 15 straws.
It might not seem like great timing for a huge party, but - as the world stands on the precipice of another economic meltdown - perhaps a few pints of Guinness is exactly what people need. That certainly seemed to be the case in Dublin last night, as I saw first-hand the way Diageo has put together its annual Arthur's Day festival.
As bands of all sizes flitted between pubs, bars and theatres, Dubliners came out in their droves. Of course, Diageo and Ireland's on-trade could do with this sort of thing much more often as they seek to arrest declining volume sales in the country. Even so, the annual celebration of Arthur Guinness sealing the 9,000-year lease on what is now St James's Gate has the makings of a second St Patrick's Day, which can only be good news for Diageo and the pub trade. in Ireland.
Check just-drinks early next week to read about my chat with Diageo's global brand director for Guinness, Oliver Loomes.
See below for some highlights of the event, courtesy of Diageo.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Diageo's future brighter than present suggests
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Smirnoff Ice gets India launch
- Pernod Ricard sees sales lift in Q1