Blog: Diageo gives Ireland a Guinness grin
Chris Mercer | 23 September 2011
I've just arrived back from Diageo's third Arthur's Day music festival for Guinness.
There were some long faces at the Bank of Ireland summit taking place at our Westbury hotel in Dublin yesterday evening. I couldn't be certain, but I think the bar tab read: three half-pints, 15 straws.
It might not seem like great timing for a huge party, but - as the world stands on the precipice of another economic meltdown - perhaps a few pints of Guinness is exactly what people need. That certainly seemed to be the case in Dublin last night, as I saw first-hand the way Diageo has put together its annual Arthur's Day festival.
As bands of all sizes flitted between pubs, bars and theatres, Dubliners came out in their droves. Of course, Diageo and Ireland's on-trade could do with this sort of thing much more often as they seek to arrest declining volume sales in the country. Even so, the annual celebration of Arthur Guinness sealing the 9,000-year lease on what is now St James's Gate has the makings of a second St Patrick's Day, which can only be good news for Diageo and the pub trade. in Ireland.
Check just-drinks early next week to read about my chat with Diageo's global brand director for Guinness, Oliver Loomes.
See below for some highlights of the event, courtesy of Diageo.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo Australia's commercial head to step down
- Johnnie Walker's Bourbon bent "coincidental"
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends