Blog: Diageo gives Ireland a Guinness grin
Chris Mercer | 23 September 2011
I've just arrived back from Diageo's third Arthur's Day music festival for Guinness.
There were some long faces at the Bank of Ireland summit taking place at our Westbury hotel in Dublin yesterday evening. I couldn't be certain, but I think the bar tab read: three half-pints, 15 straws.
It might not seem like great timing for a huge party, but - as the world stands on the precipice of another economic meltdown - perhaps a few pints of Guinness is exactly what people need. That certainly seemed to be the case in Dublin last night, as I saw first-hand the way Diageo has put together its annual Arthur's Day festival.
As bands of all sizes flitted between pubs, bars and theatres, Dubliners came out in their droves. Of course, Diageo and Ireland's on-trade could do with this sort of thing much more often as they seek to arrest declining volume sales in the country. Even so, the annual celebration of Arthur Guinness sealing the 9,000-year lease on what is now St James's Gate has the makings of a second St Patrick's Day, which can only be good news for Diageo and the pub trade. in Ireland.
Check just-drinks early next week to read about my chat with Diageo's global brand director for Guinness, Oliver Loomes.
See below for some highlights of the event, courtesy of Diageo.
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller