Blog: Olly WehringDiageo and UB - a two-horse race

Olly Wehring | 18 January 2007

Looks like Diageo a ruffling a few Indian feathers at the moment - something the UK seems to be doing quite a lot of at the moment.

The drinks giant appears to be treading on the toes of Vijay Mallya’s UB Group in the country, with a bid to snatch the sponsorship of the McDowell Indian Derby horse race from UB, according to local reports.

The club which owns the race earlier this month received a INR150m (US$3.4m) bid from Diageo - three times what UB currently pays to sponsor the event. The club thought long and hard… and said no. UB will be allowed to sponsor the event until 2008 as agreed, the committee said. Since then, Diageo has put in another, even bigger offer of INR250m.

Considering the McDowell Derby is named after UB’s whisky brand, this could be quite a colourful fight. And, considering the strained relationship between the UK and India right now, I wouldn’t expect it to be resolved any day soon.


BLOG

Flavour stick "ages whisk(e)y three years in 24 hours"

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....

BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

just-drinks homepage



Forgot your password?