Blog: Olly WehringCutting through the (Red) Bull

Olly Wehring | 10 February 2006

As a journalist with virtually daily contact with publicly-listed drinks companies around the world, I can’t tell you how often I hear the answer “We have no comment on the matter” to one or more of my questions.

Now, we here at just-drinks understand that there are some things you plc’s can and can’t say when we call you. But, thank the maker that there are still folk out there willing and able to tell it like it is.

Red Bull – we salute you.

“Among the media rubbish that has come to our ears in the 18-year-old history of our company, this takes the biscuit.” This has made my day. Thanks, guys!

Visit to see what I’m talking about.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?