Blog: Olly WehringCutting through the (Red) Bull

Olly Wehring | 10 February 2006

As a journalist with virtually daily contact with publicly-listed drinks companies around the world, I can’t tell you how often I hear the answer “We have no comment on the matter” to one or more of my questions.

Now, we here at just-drinks understand that there are some things you plc’s can and can’t say when we call you. But, thank the maker that there are still folk out there willing and able to tell it like it is.

Red Bull – we salute you.

“Among the media rubbish that has come to our ears in the 18-year-old history of our company, this takes the biscuit.” This has made my day. Thanks, guys!

Visit http://just-drinks.com/nd.asp?art=29987 to see what I’m talking about.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?