Blog: Olly WehringCrowdsourcing – a billion heads are better than one

Olly Wehring | 27 March 2009

How's this for a glimpse into the direction marketing is heading in the 21st century? Say goodbye to 'outsourcing', because the future is 'crowdsourcing'.

Take a look at this website, which offers a reward (or bounty – hence the name) for ideas from the general public for marketing ideas.

Red Bull, for example, is offering US$5,000 for the winning idea which will “develop and bring to life a concept for a new Red Bull on-premise drinking ritual”.

Citing the failed example of the Jaeger Bomb, the company said it is looking for a drinking ritual “which can only include Red Bull”.

“The idea has to be fun, easy and doable in any country in any bar/club around the world,” the brief adds.

My idea of a 'Red Bull-ini' cocktail has been submitted. Wish me luck.


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