Blog: Crooners, scooners, raps and drams
Chris Brook-Carter | 30 March 2005
If any of you marketing bods out there are looking for a new way to reach your audience, an article on the BBC's website might offer some inspiration. Certain consumer goods companies have begun offering music artists cash in return for mentioning their products in song lyrics, the report says.
Apparently rapper Petey Pablo's 2004 US hit Freek-a-Leek is a measure of things to come, as he was paid to rap: "Now I got to give a shout out to Seagram's gin, Cause I drink it, and they payin' for it."
It certainly takes product placement to a new level and I look forward to Radiohead slipping a plug for the playful qualities of Babycham into their next angst-ridden ballad or perhaps the Beastie Boys extolling the virtues of Blossom Hill whilst laying down some phat beats on a song about New York street gangs.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
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