Blog: Crooners, scooners, raps and drams
Chris Brook-Carter | 30 March 2005
If any of you marketing bods out there are looking for a new way to reach your audience, an article on the BBC's website might offer some inspiration. Certain consumer goods companies have begun offering music artists cash in return for mentioning their products in song lyrics, the report says.
Apparently rapper Petey Pablo's 2004 US hit Freek-a-Leek is a measure of things to come, as he was paid to rap: "Now I got to give a shout out to Seagram's gin, Cause I drink it, and they payin' for it."
It certainly takes product placement to a new level and I look forward to Radiohead slipping a plug for the playful qualities of Babycham into their next angst-ridden ballad or perhaps the Beastie Boys extolling the virtues of Blossom Hill whilst laying down some phat beats on a song about New York street gangs.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- Why sports drinks fail to ride the Olympic wave
- How the craft economy is loosening alcohol laws
- How soft drinks can exploit alcohol's loss
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo investment paying off for Captain Morgan
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends