Blog: Cowes with Mumm - almost too much fun
Olly Wehring | 10 August 2007
A postcard from our news editor, Jessica Harvey.
Hundreds of white sails adorn the horizon, the sun beats down over cotton wool clouds upon a backdrop of blue sky, and the most prevalent sounds are of corks popping, Champagne flutes clinking and flags billowing in the breeze.
Welcome to the yachting capital of the world, Cowes, for the Isle of Wight’s annual sailing regatta, Cowes Week.
Sailing, one of the few mainstream sports where men and women compete on equal terms and for Ladies Day in particular, the festivities involve celebrating the triumphs of some pretty hardy female sailors. Gutsy women - many who have overcome some kind of difficulty in their lives, but continue to power on through (I know how they feel).
The week attracts over 1,000 competing boats, 8,500 competitors and at least 10,000 spectators each day. One of which is me, your esteemed news editor. I'm here as a guest of G.H. Mumm, Pernod Ricard's Champagne brand.
Champagne? Yachts? Is this real life?
Not for me, it isn't. Toiling against the coalface, chipping out news for you, day in, day out - that's real life for me.
So you'll forgive me for indulging myself, on Pernod's ticket, for a couple of days. The sky has been virtually cloud-free, the glass has never been empty, and the yacht has only been replaced once - by a speedboat.
So, this is real life for me today - naturally, I wish you were here.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Scotch whisky leaders sign pro-UK letter
- Wine Australia reports death of UK, Europe boss