Blog: Courvoisier Dickens Punch Tour
Chris Mercer | 20 December 2010
Courvoisier is rapidly making a name for itself as a specialist in off-the-wall marketing.
Last year, it was a 4,000-litre bowl of punch and a near-naked artist wrapped in clingfilm and clay. This Christmas, Courvoisier has launched its latest escapade in the streets of London by working its link with Charles Dickens. The Courvoisier Dickens Punch Tour has for the last two weeks been offering an hour-long walking tour of the novelist's favourite haunts and inspirations.
All walkers have been rewarded at the end of the tour with a glass of Smoking Bishop punch, which is a reference to one of Dickens' best-known novels, A Christmas Carol.
It is another example of Courvoisier's commitment to experiential marketing and the brand is making a name for itself in this area. In this case, the group has been quick to pounce on the discovery of around 200 bottles of Cognac marked Pale Brandy F Courvoisier in Dickens' estate following his death.
Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....
UK brewer Timothy Taylor is back in the headlines after winning 'Champion Beer of Britain' at the Great British Beer Festival (GBBF) today. ...
Here's a round-up of the top stories on just-drinks last week, featuring Guinness, Campari, Vitaminwater and Treasury Wine Estates....
Last week C&C Group wasn't best pleased when Polish advertising laws banned it from using it Magners logo on Celtic Football Club's kit for the team's Champions League qualifying match against Legia W...
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- just The Preview - Carlsberg's Q2 & H1
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat