Blog: Chris MercerCourvoisier Dickens Punch Tour

Chris Mercer | 20 December 2010

Courvoisier is rapidly making a name for itself as a specialist in off-the-wall marketing.

Last year, it was a 4,000-litre bowl of punch and a near-naked artist wrapped in clingfilm and clay. This Christmas, Courvoisier has launched its latest escapade in the streets of London by working its link with Charles Dickens. The Courvoisier Dickens Punch Tour has for the last two weeks been offering an hour-long walking tour of the novelist's favourite haunts and inspirations.

All walkers have been rewarded at the end of the tour with a glass of Smoking Bishop punch, which is a reference to one of Dickens' best-known novels, A Christmas Carol.

It is another example of Courvoisier's commitment to experiential marketing and the brand is making a name for itself in this area. In this case, the group has been quick to pounce on the discovery of around 200 bottles of Cognac marked Pale Brandy F Courvoisier in Dickens' estate following his death.


BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?