Courvoisier Dickens Punch Tour

By: Chris Mercer - 20 December 2010 14:42

Courvoisier is rapidly making a name for itself as a specialist in off-the-wall marketing.

Last year, it was a 4,000-litre bowl of punch and a near-naked artist wrapped in clingfilm and clay. This Christmas, Courvoisier has launched its latest escapade in the streets of London by working its link with Charles Dickens. The Courvoisier Dickens Punch Tour has for the last two weeks been offering an hour-long walking tour of the novelist's favourite haunts and inspirations.

All walkers have been rewarded at the end of the tour with a glass of Smoking Bishop punch, which is a reference to one of Dickens' best-known novels, A Christmas Carol.

It is another example of Courvoisier's commitment to experiential marketing and the brand is making a name for itself in this area. In this case, the group has been quick to pounce on the discovery of around 200 bottles of Cognac marked Pale Brandy F Courvoisier in Dickens' estate following his death.