Blog: Courting lunacy
Chris Brook-Carter | 30 October 2003
But before we do, if you needed any further evidence that the litigation culture is here to stay - and a very real threat to drinks businesses the world over - then it is worth checking out this week’s Australian press.
Among the clippings you’ll find news that a man has been trying to sue the beer company Tooheys ltd after hurting his wrist trying to open a bottle of Tooheys' Extra Dry.
Restaurateur Louis Neil Franklin Miller claims he suffered a permanent injury to his left wrist while trying to crack open a cold one having just finished a game of tennis.
I am glad to say that he failed, with the judge ruling that while he was satisfied Mr Miller injured his wrist trying to open the bottle, he would not award him any damages. This was because Miller admitted using excessive force to open the bottle, when he could have used a cloth or bottle opener, which were both readily available to him.
However, the very fact he got this far says something about the culture we are living in. The response to next week’s article, as well as its advice should you get caught up in a litigation case should be interesting.
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market. ...
- Diageo's future brighter than present suggests
- SABMiller's troubles fuel M&A rumours
- Diageo's Q1 Results by Region
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- Moet Hennessy sales falter in YTD
- Diageo Q1 sales dip "in line with expectations"
- Diageo to appeal Parrot Bay UK TV ad ban