Blog: Olly WehringCorporate response to Haiti

Olly Wehring | 20 January 2010

In the wake of the Haiti earthquake last week, estimated to have killed as many as 200,000, just-drinks has published a piece on corporate help for the disaster relief effort.

Drinks firms, alongside companies from many other industries, have flocked to donate time and money to the relief effort. I'm sure there are more of you than we had space to mention here.

While the contribution is largely auxilliary, often in tandem with NGOs, just-drinks applauds those who have made an effort.

It is now commonplace for corporate social responsibility strategies to incorporate disaster planning.

And this goes further than public relations stunts. Global companies have a need to reassure employees and customers in all their business regions that they will respond.

Often private enterprise has a better logistics setup than Government, particularly in poorer countries. The Coca-Cola Co's distribution system is one of the best examples of this.

The key for companies is to work out the best way for them to help, rather than helping to create chaos via isolated relief strategies.




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