Blog: Coors UK - so much to answer for
Olly Wehring | 28 February 2007
Skiving at work - it’s not the sort of thing I should really be discussing in this blog, so I’ll put this more diplomatically.
Whilst typing my fingers into stumps for the good of the global drinks industry today, my eye was caught by a pop-up telling me I had received an email from Grolsch. “How exciting,” I thought. And I was proved right in my exuberance, when I was invited to play a little game with what was called the “green Grolsch ball of energy”. A couple of attempts at this game made me realise that work-time was not the time to play games, so I put it to one side and continued churning out Pulitzer-winning journalism.
Thirty seconds later, another email - this time, Coors asking me if I’d like to have a go on its ice hockey game. “Alright,” I said. “Just a quick game.” A score of zero told me, again, that this would require a lot more practice later.
So if tomorrow’s just-drinks output is minimal and shaky, you can blame Coors UK - the owner of both Grolsch and Coors here in the UK - it has nothing to do with me.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- Experienced hands hold firm at CCEP - Analysis
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends