Blog: Coors Light unseats King Bud
Chris Mercer | 11 January 2012
Coors Light has achieved its expected coup in the US by knocking Budweiser off its perch as the second biggest selling beer in the country.
SABMiller's CEO, Graham Mackay, confirmed to just-drinks last year that this was on the cards. It has now come to pass, according to Beer Marketer's Insights, which this week put Coors Light 0.5m barrels ahead of Budweiser for calendar 2011.
No doubt there will be a few celebratory beers at MillerCoors HQ. Beer Marketer's Insights estimates that Budweiser - self-styled the King of Beers - lost 4.6% of volume last year. Coors Light, meanwhile, picked up 0.8% of volume.
Not exactly stellar figures, and reflective of weak mainstream beer sales in the US. It would be understandable to compare the tussle to a boxing match on a sinking boat. Anheuser-Busch InBev's Bud Light, meanwhile, remains, ahem, light years ahead of its nearest rival.
But, there is a certain amount of symbolism and prestige at stake for MillerCoors, not to mention bragger's rights with distributors.
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the second and final part of Andy Morton's blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol...
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the first part of Andy Morton's daily blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol indu...
Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side....
Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...
- Can Bacardi take its rum back to the party?
- What Trans-Pacific Partnership means for drinks
- AB InBev, SABMiller - Here's what'll happen next
- ABInBev on the verge of SABMiller buy? - Comment
- Japan and the global soft drinks race
- Anheuser-Busch InBev wins SABMiller's hand
- A-B InBev raises SABMiller offer to GBP70.5bn
- Carlsberg UK chief James Lousada quits
- Brito gives call to arms to SABMiller shareholders
- Beam Suntory CMO to stand down
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Anheuser-Busch InBev SA/NV - Strategy and SWOT Report