Blog: Olly WehringCoors for concern

Olly Wehring | 6 March 2009

How about this for a coincidence?

Less than two days after the head of Coors Brewers, Mark Hunter, told analysts in New York that pub closures in the UK were "no bad thing", Coors has decided to promote its "commitment" to the on-trade.

A press release has arrived at just-drinks towers declaring that Coors, which brews Carling, is this month launching a website to act as a "hassle free" ordering service for independent pubs and clubs across the country.

www.coorsdirect.com is being launched "as part of Coors Brewers' commitment to support the on-trade despite difficult economic times", the brewer said today (6 March).

Coors is also developing a new dynamic publishing system, allowing customers to create their own beer lists, wine menus and promotional materials, the group announced.

The news comes after Coors' CEO Hunter told an analyst conference hosted by parent firm Molson Coors that up to a quarter of UK pubs are likely to disappear within the next decade.

As reported by just-drinks yesterday, Hunter said: "That's probably no bad thing, because these are pubs from a period in history where their proposition is no longer relevant, where we've changed from an industrial society to more of a service industry."

Could the timing of the coorsdirect.com announcement be a spot of bridge building? Ahem.


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