Blog: Coors boss learns a hard lesson
Olly Wehring | 29 August 2006
Pete Coors, chairman of US beer giant Coors Brewing, faces the indignity of lessons on alcohol education after reportedly pleading guilty last week to driving while impaired.
His plea - which is believed to have been against the advice of his lawyer - follows his arrest on drink-driving charges in May.
Mr. Coors faces 24 hours of community service and the uncomfortable prospect of sitting on a panel sponsored by Mothers Against Drunk Driving, a US activist group that lobbies hard to stop what it calls “the violent crime” of drunk driving.
He is reported to have pleaded guilty to driving while impaired to spare any further embarrassment to him and his company.
Just last month, Mr. Coors seemed intent on prolonging the embarrassment when he pleaded his innocence to charges under the influence.
The stance seemed all the more confusing when he very publicly admitted that he had “made a mistake” when he drove himself home after leaving a friend’s wedding reception. Both parties will be hopeful the move draws the whole sorry episode to a close.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"