Blog: Coors boss learns a hard lesson
Olly Wehring | 29 August 2006
Pete Coors, chairman of US beer giant Coors Brewing, faces the indignity of lessons on alcohol education after reportedly pleading guilty last week to driving while impaired.
His plea - which is believed to have been against the advice of his lawyer - follows his arrest on drink-driving charges in May.
Mr. Coors faces 24 hours of community service and the uncomfortable prospect of sitting on a panel sponsored by Mothers Against Drunk Driving, a US activist group that lobbies hard to stop what it calls “the violent crime” of drunk driving.
He is reported to have pleaded guilty to driving while impaired to spare any further embarrassment to him and his company.
Just last month, Mr. Coors seemed intent on prolonging the embarrassment when he pleaded his innocence to charges under the influence.
The stance seemed all the more confusing when he very publicly admitted that he had “made a mistake” when he drove himself home after leaving a friend’s wedding reception. Both parties will be hopeful the move draws the whole sorry episode to a close.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Another One Bites Bacardi's Dust
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter
- Molson Coors appoints Europe CEO