Blog: Constellation Brands' great wine giveaway
Chris Mercer | 23 December 2010
Has Constellation Brands just ditched Hardys and a whole array of other wine operations for a fraction of the price it paid for them? That certainly looks to be what has happened today.
It looks like Christmas has come early for CHAMP, the private equity company that is to pick up 80% of Constellation's Australian, South African and UK wine operations for just AUD290m (US$290.8m). Constellation said that the deal included "virtually all" of its Australian wine business, so it is hard to see how the deal would not include Hardys, which is, afterall, virtually all of its Australian wine business.
Here, then, comes the 'ouch' moment. Constellation paid a whopping AUD1.85bn to acquire BRL Hardy in early 2003. Yes, you read that right.
It looks like the business is now being sold off at the sort of deep discount price that you might expect to find many Australian wines sold for in UK supermarkets. If that is the case, executives at Foster's Group must be looking on in horror.
We have so far been unable to contact Constellation to obtain more detail on the sale, but we'll keep you posted.
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the second and final part of Andy Morton's blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol...
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the first part of Andy Morton's daily blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol indu...
Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side....
Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...
- AB InBev, SABMiller - Here's what'll happen next
- Is time right for TWE to move for Diageo's wines?
- Is Brown-Forman at the end of the SoCo road?
- Will a sexed-up SABMiller tempt AB InBev?
- Making consumers the centre of your business
- AB InBev makes formal offer for SABMiller
- Diageo secures Xerox Corp CFO as finance head
- Tesco pulls several Carlsberg SKUs in UK
- Diageo makes US$780.5m beer deal with Heineken
- SABMiller formally rejects AB InBev's offer
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research