Blog: Confused? They will be
Olly Wehring | 4 January 2006
And so, after the comparative peace of Christmas week, 2006 is here and a crammed inbox suggests we’re going to be busy for another 12 months here at just-drinks. A prosperous and peaceful New Year to you all, although I reckon we may be hard-pushed to have the latter in the drinks industry.
Already, only four days in, one story has generated more than its fair share of traffic on the site. A survey conducted by Viña Ventisquero’s Chilean wine brand Yali in late December concluded that the majority of wine drinkers in the UK feel misled by the labels on wine bottles, as we reported yesterday (3 January). The survey showed that almost half of the UK’s wine drinkers prefer wine with a clear, modern label and are often more likely to base their choice of wine on the look of the bottle.
At a wine tasting in Bordeaux in October last year and again while on holiday in St Emilion in the summer, I recall being well and truly bamboozled by the amount of wares on offer. It’s going to take a fair while for me to comprehend what’s good or not, and what I like or not – and I’m supposed to know what I’m on about when it comes to wine! Pity poor Joe Shmoe in the street, then, for it’s the money in his pocket that the wine companies are all chasing.
While I concede that the survey wasn’t the most scientific I’ve seen – only 1,500 wine drinkers were surveyed in the busy week before Christmas – the findings confirm what Constellation Brands found when it published its research into the US wine market late last year. The creation of a consumer category the company termed as ‘Overwhelmed’ suggests that this is a global issue, and one that needs to be countered by wine companies at every turn. Considering also the problems on the UK high street last month, with Unwins going under, it looks like the onus is on the producers to change consumers’ perceptions.
It looks like 2006 is going to be a rollercoaster year for one sector of our industry, at least.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
- Focus - Diageo's FY Performance by Region
- Diageo " knew United Spirits would be complicated”
- Has Diageo added Beer to its 'Non-Core' List?
- It's not all bad for Diageo - Analysis
- Focus - Diageo's FY Performance by Brand
- NPD: Tomatin Contrast, Cù Bòcan
- Challenges remain as Diageo posts flat FY sales
- Bacardi creates Bacardi rum marketing role
- Diageo, Heineken end South Africa, Namibia JV
- Tesco pulls small carton-size Ribena, Rubicon, Cap
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global cachaca insights - market data, product innovation and consumer trends research