Blog: Concha y Toro and Manchester United's wine aficionado
Olly Wehring | 18 May 2010
You may have seen today (18 May) that Concha y Toro is to become the official wine of Manchester United football club later this year.
The Red Devil's manager, Sir Alex Ferguson, is known to be quite a wine buff, regularly sharing a post-match bottle with his opposing managers in his office.
“I'm delighted to be working with Concha y Toro,” he said today. “Like United, it's a company with a lot of history that, while never afraid to change, has always kept hold of its roots. This is a partnership that unites the two great passions in Latin America: football and wine. I'm looking forward to it.”
What other managers might say if Ferguson produces a bottle of Concha y Toro after the match, unfortunately, was not reported.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch