Blog: Concha y Toro and Manchester United's wine aficionado
Olly Wehring | 18 May 2010
You may have seen today (18 May) that Concha y Toro is to become the official wine of Manchester United football club later this year.
The Red Devil's manager, Sir Alex Ferguson, is known to be quite a wine buff, regularly sharing a post-match bottle with his opposing managers in his office.
“I'm delighted to be working with Concha y Toro,” he said today. “Like United, it's a company with a lot of history that, while never afraid to change, has always kept hold of its roots. This is a partnership that unites the two great passions in Latin America: football and wine. I'm looking forward to it.”
What other managers might say if Ferguson produces a bottle of Concha y Toro after the match, unfortunately, was not reported.
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
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Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market. ...
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