Blog: Olly WehringConcha y Toro and Manchester United's wine aficionado

Olly Wehring | 18 May 2010

You may have seen today (18 May) that Concha y Toro is to become the official wine of Manchester United football club later this year.

The Red Devil's manager, Sir Alex Ferguson, is known to be quite a wine buff, regularly sharing a post-match bottle with his opposing managers in his office.

“I'm delighted to be working with Concha y Toro,” he said today. “Like United, it's a company with a lot of history that, while never afraid to change, has always kept hold of its roots. This is a partnership that unites the two great passions in Latin America: football and wine. I'm looking forward to it.”

What other managers might say if Ferguson produces a bottle of Concha y Toro after the match, unfortunately, was not reported.


BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

BLOG

Will Heineken's bid for at-home market - The Sub - hit the spot?

Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market. ...

just-drinks homepage



Forgot your password?