Blog: Olly WehringComing to you live from LIWSF

Olly Wehring | 16 May 2006

Greetings from day one of three here at ExCel in London. The show has got off to a great start, with a terrific atmosphere throughout, and we’ve got the ideal viewpoint – upstairs at the press centre. The throngs are swarming and the wine is flowing, and we can see it all.

So far, we’ve attended a seminar looking at promoting French wine to consumers, we’ve had a one-to-one chat with Foster’s Wine Estates’ MD, Jamie Odell, and I'm about to talk to the CEO of Constellation Europe, Jon Moramarco.

Among the many familiar faces I’ve bumped into so far today has been John McLaren, the head of the California Wine Institute here in the UK. John is counting down the days until California overtakes France as the most popular wine region in the UK. “I’ve got the Champagne ready,” he tells me, adding that he thinks the overtaking manoeuvre is set to take place in the first quarter of next year.

“I’m not sure to celebrate with Champagne or Californian sparkling wine,” he tells me.

A pleasant dilemma, then, John.


Trade Fairs - worth the effort?

Trade shows are so much part of the fabric of the wine business that it is hard to imagine life without them. But Richard Woodard asks if the industry can support such a large number of international ...


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...

just-drinks homepage

Forgot your password?