Blog: Olly WehringComing to you live from LIWSF II

Olly Wehring | 16 May 2006

As day one here draws to a close, a brief window during which to sit down and reflect has opened. The fair looks and feels bigger than ever this year, and the crowds have been streaming round the hall for most of the day. A few gripes, however, have reached my ears as I’ve been doing the rounds.

For a start, it’s boiling in here - and it’s not even a warm day outside. So, here I am, dressed in my fineries, and – how can I put this – glowing a tad. It’s not just me, however, who’s suffering. One wine maker has told me that they’re having to store their red wines in the fridge. All the more frustrating, however, is that the air conditioning outlets are clear for all to see if they just look up.

Another grumble is the size of the spirits section this year, which, let’s be honest, is never that huge anyway. One journalist said it looks like it’s been bolted on to the rest of the show as a mere afterthought.

Then there are the usual travel issues (miles from anywhere) that rear their head. And don’t get me started on the wireless Internet that is so jam-packed that I can’t get online.

But on the bright side, the girl promoting Brazil’s generic wine stand is hugely impressive, and not for reasons you might imagine. Any 18-year-old not wearing a suit at a trade fair is going to stand out – least of all if they’re wearing a Brazilian football kit and playing keepy-uppy with a football as they do the rounds.

More tomorrow, but for now, I’m loosening the tie and tasting the wares.


HOT ISSUE

Trade Fairs - worth the effort?

Trade shows are so much part of the fabric of the wine business that it is hard to imagine life without them. But Richard Woodard asks if the industry can support such a large number of international ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?