Blog: Coming at you live
Chris Brook-Carter | 9 March 2004
As Scotch seems to be making the big news today, now might be a good time to say that I attended the fourth year of Whisky Live on Friday at the Royal Horticultural Halls near Victoria.
The great news was that the show was packed out - sold out, in fact, over its two days. Given that it attracted only a few hundred people in its first year, including exhibitors, it’s a great testimony to organiser Whisky Magazine's faith in its vision.
Tasting scores of whiskies in one afternoon is, of course, not as easy as wines, which is what detractors of such an event have argued in the past. But, as Whisky Live has shown, the Scotch industry, like any other, still needs a forum to show off its wares, get together under one roof and socialise.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
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