Blog: Coming at you live
Chris Brook-Carter | 9 March 2004
As Scotch seems to be making the big news today, now might be a good time to say that I attended the fourth year of Whisky Live on Friday at the Royal Horticultural Halls near Victoria.
The great news was that the show was packed out - sold out, in fact, over its two days. Given that it attracted only a few hundred people in its first year, including exhibitors, it’s a great testimony to organiser Whisky Magazine's faith in its vision.
Tasting scores of whiskies in one afternoon is, of course, not as easy as wines, which is what detractors of such an event have argued in the past. But, as Whisky Live has shown, the Scotch industry, like any other, still needs a forum to show off its wares, get together under one roof and socialise.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Aus wine industry pays price for past failures
- Six key trends for alcoholic drinks in 2016
- Carlsberg's Q4 & full-year results - Preview
- What's in store for Super Bowl 50 - Focus
- Key trends for beer in 2016 - Focus
- William Grant & Sons restructures US team
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- Diageo's Oban Little Bay single malt Scotch - NPD
- Diageo nears wine exit with Acacia sale to Peju
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research