Blog: Coming at you live
Chris Brook-Carter | 9 March 2004
As Scotch seems to be making the big news today, now might be a good time to say that I attended the fourth year of Whisky Live on Friday at the Royal Horticultural Halls near Victoria.
The great news was that the show was packed out - sold out, in fact, over its two days. Given that it attracted only a few hundred people in its first year, including exhibitors, it’s a great testimony to organiser Whisky Magazine's faith in its vision.
Tasting scores of whiskies in one afternoon is, of course, not as easy as wines, which is what detractors of such an event have argued in the past. But, as Whisky Live has shown, the Scotch industry, like any other, still needs a forum to show off its wares, get together under one roof and socialise.
Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...
A very early start today, with Carla Errazuriz from Concha y Toro's fine wine division picking me up from our Santiago hotel at 0700....
Ever wondered how a whiskey still gets built? ...
After yesterday's introduction to Chile, today was all about Concha y Toro – that's to be expected, seeing as they invited me here....
- Remy, dead cats and the power of China's new year
- Focus - Remy Cointreau's YTD Performance by Brand
- Will Lucas Bols' IPO Bring Much Needed Stability?
- A Dangerous World and the Threat to Beverages
- Price drops would damage our DNA - Remy Cointreau
- Moët Hennessy unveils first Travel Retail outlet
- Pernod unveils Jameson bottle for St Patrick's Day
- Maxxium UK head to depart for Edrington role
- Remy eases declines as China hints at recovery
- SABMiller beer volumes fall as China holds back Q3
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- just-drinks on-trend: Craft beer - fortunes and future
- The Sugar Backlash and its Effects on Global Consumer Markets