Blog: Coming at you live
Chris Brook-Carter | 9 March 2004
As Scotch seems to be making the big news today, now might be a good time to say that I attended the fourth year of Whisky Live on Friday at the Royal Horticultural Halls near Victoria.
The great news was that the show was packed out - sold out, in fact, over its two days. Given that it attracted only a few hundred people in its first year, including exhibitors, it’s a great testimony to organiser Whisky Magazine's faith in its vision.
Tasting scores of whiskies in one afternoon is, of course, not as easy as wines, which is what detractors of such an event have argued in the past. But, as Whisky Live has shown, the Scotch industry, like any other, still needs a forum to show off its wares, get together under one roof and socialise.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
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