Blog: Coming at you live
Chris Brook-Carter | 9 March 2004
As Scotch seems to be making the big news today, now might be a good time to say that I attended the fourth year of Whisky Live on Friday at the Royal Horticultural Halls near Victoria.
The great news was that the show was packed out - sold out, in fact, over its two days. Given that it attracted only a few hundred people in its first year, including exhibitors, it’s a great testimony to organiser Whisky Magazine's faith in its vision.
Tasting scores of whiskies in one afternoon is, of course, not as easy as wines, which is what detractors of such an event have argued in the past. But, as Whisky Live has shown, the Scotch industry, like any other, still needs a forum to show off its wares, get together under one roof and socialise.
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You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
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- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
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- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
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- Consumer and Market Insights: Spirits Market in the US