Blog: Olly WehringCoke – you can’t use that word anymore

Olly Wehring | 25 July 2006

Any casual Coca-Cola observer must have noticed that the drinks giant gets more than its fair share of critics. Barely a week goes by without a lawsuit or an accusation targeted at the company.

Coke’s take on the matter? Responding to yet another legal challenge last week, a spokesperson for Coke described the company as an “easy target” for attention-seeking claims.

The latest attack on Coke, however, strikes me as just a shade over the top. The company has come under attack for using the word ‘psycho’ in one of its adverts for new drink Coke Zero. The campaign, which suggests that life would be easier if there were fewer downsides, includes the phrase “blind dates without the psychos”.

Mental health campaigners in Scotland have attacked Coke for their use of the word ‘psycho’, calling it “extremely derogatory” and have claimed it increases the stigma around mental illness. “It is used to trivialise serious mental illness and as a shorthand for horrendous crime,” said the director of campaign group See Me.

“It was never our intention to offend people,” a spokesperson for the company told The Scotsman.

It strikes me that Coke often offends people whether it intends to or not.


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?