Olly Wehring

Coke inadvertently gives unsigned band limelight

By: Olly Wehring - 4 January 2007 15:32

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One wonders whether 7 Seconds Of Love, an unsigned pop group from London, may one day thank Coca-Cola de Argentina for allegedly copying a video and tune for the band’s song Ninja, which features a Ninja Kitten.

The band has enjoyed coverage of its plagiarism claim from Sky News, Washington Post, CNN, the Sydney Morning Herald, and today on just-drinks.com.

It is questionable whether they would have gained such a platform had Coke realised the similarities and signed some kind of copyright deal.

For this reason 7 Seconds are not overly bitter about the crossover with their song, which starts: “I’m gonna flip out like a ninja, cause that’s what ninjas do. I’m gonna flip out like a ninja, and you should flip out too.” In fact, a banner on their website reads: “7 SECONDS OF LOVE IN GLOBAL MEDIA COKE FRENZY!!”

The band says they are considering suing Coke for copyright infringement, but this is doubtful for financial reasons. Coke has denied knowingly copying the animated video, having left it in the hands of an Argentinean advertising agency.

Check it out for yourself below - the link to Coke's advert, meanwhile, has mysteriously ceased to function this afternoon...

The video in question

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