Blog: Chris MercerCoke, CCE and Dr Pepper the dark horse

Chris Mercer | 25 February 2010

We've seen some fast-paced news days in our time on just-drinks, but today's Coca-Cola Co story is up there with the best of them.

Unlike the public tit-for-tat that precluded PepsiCo's deal to acquire its own major bottlers, Coca-Cola Co and Coca-Cola Enterprises (CCE) wrapped up their deal within 12 hours of the news breaking.

CCE and Coca-Cola Co did well to keep us all in the dark. Company officials spent the second half of 2009 actively briefing against a merger deal.

But, Coca-Cola Co CEO Muhtar Kent told analysts today that the two entered talks even before PepsiCo announced its own move.

CCE shares rocketed by more than a third today on news that shareholders will get some serious payback.

As we digest the deal, however, our eye has been caught by a dark horse lurking in the wings.

Enter Dr Pepper Snapple, which, via licence arrangements, is already pocketing $900m from the PepsiCo deal and looks set to reap another windfall from Coca-Cola Co and CCE, analysts believe.

With net sales looking up, Dr Pepper's prospects are looking a lot rosier for 2010 and into 2011.

Chris Mercer, Deputy Editor.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?