Blog: Chris Brook-CarterCoke and Pepsi race for the line - Pepsi leads

Chris Brook-Carter | 4 August 2004

The battle between Coca-Cola and Pepsi has had many colourful twists and turns. So many, indeed, that some have suggested the two get in the ring and slug it out like real men. Well, the two of them have taken to competing on the race track, instead.

A Nascar driver who is sponsored by Pepsi, has been fined for covering a bottle of Coke’s Powerade sports drink with a sign after he won a race at the weekend.

Jimmie Johnson climbed from his car after winning the Pennsylvania 500 and placed a sign for his primary sponsor, Lowe’s Companies, in front of a bottle of Powerade which Nascar officials had placed on his car.

Johnson, who was fined US$10,000, said that he was trying to follow Nascar’s orders and protect a sponsor.

Pepsi 1-0 Coke, then?


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