Blog: Coke and Pepsi race for the line - Pepsi leads
Chris Brook-Carter | 4 August 2004
The battle between Coca-Cola and Pepsi has had many colourful twists and turns. So many, indeed, that some have suggested the two get in the ring and slug it out like real men. Well, the two of them have taken to competing on the race track, instead.
A Nascar driver who is sponsored by Pepsi, has been fined for covering a bottle of Coke’s Powerade sports drink with a sign after he won a race at the weekend.
Jimmie Johnson climbed from his car after winning the Pennsylvania 500 and placed a sign for his primary sponsor, Lowe’s Companies, in front of a bottle of Powerade which Nascar officials had placed on his car.
Johnson, who was fined US$10,000, said that he was trying to follow Nascar’s orders and protect a sponsor.
Pepsi 1-0 Coke, then?
Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. ...
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
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Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
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