Blog: Chris Brook-CarterCoke and Pepsi race for the line - Pepsi leads

Chris Brook-Carter | 4 August 2004

The battle between Coca-Cola and Pepsi has had many colourful twists and turns. So many, indeed, that some have suggested the two get in the ring and slug it out like real men. Well, the two of them have taken to competing on the race track, instead.

A Nascar driver who is sponsored by Pepsi, has been fined for covering a bottle of Coke’s Powerade sports drink with a sign after he won a race at the weekend.

Jimmie Johnson climbed from his car after winning the Pennsylvania 500 and placed a sign for his primary sponsor, Lowe’s Companies, in front of a bottle of Powerade which Nascar officials had placed on his car.

Johnson, who was fined US$10,000, said that he was trying to follow Nascar’s orders and protect a sponsor.

Pepsi 1-0 Coke, then?


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?