Blog: Coke and Pepsi race for the line - Pepsi leads
Chris Brook-Carter | 4 August 2004
The battle between Coca-Cola and Pepsi has had many colourful twists and turns. So many, indeed, that some have suggested the two get in the ring and slug it out like real men. Well, the two of them have taken to competing on the race track, instead.
A Nascar driver who is sponsored by Pepsi, has been fined for covering a bottle of Coke’s Powerade sports drink with a sign after he won a race at the weekend.
Jimmie Johnson climbed from his car after winning the Pennsylvania 500 and placed a sign for his primary sponsor, Lowe’s Companies, in front of a bottle of Powerade which Nascar officials had placed on his car.
Johnson, who was fined US$10,000, said that he was trying to follow Nascar’s orders and protect a sponsor.
Pepsi 1-0 Coke, then?
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
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