Blog: Coke and Pepsi race for the line - Pepsi leads
Chris Brook-Carter | 4 August 2004
The battle between Coca-Cola and Pepsi has had many colourful twists and turns. So many, indeed, that some have suggested the two get in the ring and slug it out like real men. Well, the two of them have taken to competing on the race track, instead.
A Nascar driver who is sponsored by Pepsi, has been fined for covering a bottle of Coke’s Powerade sports drink with a sign after he won a race at the weekend.
Jimmie Johnson climbed from his car after winning the Pennsylvania 500 and placed a sign for his primary sponsor, Lowe’s Companies, in front of a bottle of Powerade which Nascar officials had placed on his car.
Johnson, who was fined US$10,000, said that he was trying to follow Nascar’s orders and protect a sponsor.
Pepsi 1-0 Coke, then?
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
Here are some of the top stories from just-drinks last week, featuring PepsiCo, San Miguel Corp, Stock Spirits and William Grant & Sons....
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- Cognac plays the waiting game in China
- Comment - Coke Life: Hit or Miss?
- just The Preview - SABMiller's Q1
- Pernod Ricard swings at Portman Group
- Remy posts Q1 sales drop as Edrington loss bites
- C&C Group steps down as Portman Group funder
- Bacardi to fight US football team legal action
- Distell to take 26% stake in spirits firm KHEAL