Blog: Chris Brook-CarterCoke and Pepsi race for the line - Pepsi leads

Chris Brook-Carter | 4 August 2004

The battle between Coca-Cola and Pepsi has had many colourful twists and turns. So many, indeed, that some have suggested the two get in the ring and slug it out like real men. Well, the two of them have taken to competing on the race track, instead.

A Nascar driver who is sponsored by Pepsi, has been fined for covering a bottle of Coke’s Powerade sports drink with a sign after he won a race at the weekend.

Jimmie Johnson climbed from his car after winning the Pennsylvania 500 and placed a sign for his primary sponsor, Lowe’s Companies, in front of a bottle of Powerade which Nascar officials had placed on his car.

Johnson, who was fined US$10,000, said that he was trying to follow Nascar’s orders and protect a sponsor.

Pepsi 1-0 Coke, then?


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?