Blog: Coca-Cola's selfie bottle might be a step too far
Lucy Britner | 18 November 2016
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media.
So, Coca-Cola Israel's selfie bottle should satisfy both of these trends. The bottle, fitted with a plastic camera on the base, snaps a photo as consumers drink. The photo can then be shared on social media platforms including Snapchat, Facebook and Instagram.
According to The Drum, the move forms part of the company's Summer of Love campaign in the region. The agency responsible for the creation - Gefen Team - told The Drum: "It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”
I can't help thinking this is a step beyond personalisation, though - we're straying into narcissism - for the brand and for the consumer. I like a Coke as much as the next guy but I don't need a picture of me drinking it and neither do my social media buddies.
But I am a consumer who remembers a world before Facebook, so maybe I'm just to old to understand.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Pernod's mood darkens over India - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report