Blog: Coca-Cola recipe finally revealed?

Michelle Russell | 14 February 2011

It's a secret that has remained closely guarded for well over a century, and one supposedly known by only a handful of top executives. Yes, I'm talking about the recipe for Coca-Cola. Mystery has always shrouded the exact recipe, despite much speculation. Until now ... maybe ... .

US-based website thisamericanlife.org claims to have uncovered the precise formula written by the inventor of the beverage John Pemberton from 1886. The publication has printed a photograph of someone holding open what is purported to be a replica of Pemberton's recipe book listing the ingredients.

The image is from a 1979 edition of the Atlanta Journal-Constitution.

For those who fancy giving the recipe a whirl, the website lists the full ingredients.

But now we have the recipe for Coca-Cola, the website might want to work on the recipes of Irn-Bru, Dr Pepper, Benedictine and Angostura bitters – also beverages with closely guarded formulas.

Coca-Cola did not return comment on the reports when contacted by just-drinks.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?