Blog: Coca-Cola, Huiyuan in fresh juice talks?
Olly Wehring | 23 April 2009
The Coca-Cola Co and Huiyuan Juice Group have held informal talks on a new tie-up between the two companies, according to a report in today's (23 April) Wall Street Journal.
The report comes a month after China's Ministry of Commerce rejected Coca-Cola's $2.4bn buyout bid for Huiyuan, on competition grounds.
Contrary to the report, a source close to the situation has told just-drinks today that the companies have not entered direct talks since the Ministry's ruling.
Despite this, just-drinks understands that the door is not closed on a deal. Investment banking representatives of the two companies in Hong Kong are believed to be eyeing possible ways of securing a future tie-up between the firms.
Ordinarily, Coca-Cola's sheer size and dominance in the global soft drinks market would likely make the firm loathe to agree to a venture in which it would not have a controlling stake.
However, China's potential as a consumer market, coupled with its political landscape, make it an extraordinary proposition for foreign multinationals.
And Hong Kong-based Huiyuan, with its 42% share of China's growing juice market, is a fairly mouthwatering proposition for soft drinks firms.
For now, Coca-Cola appears content to sit tight and build its in-house portfolio in China, but a revival of talks with Huiyuan should not be ruled out.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends