Blog: Coca-Cola Co turns consumers into hard copy with 3D printer
Andy Morton | 2 September 2013
I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.
To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.
The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.
I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...
Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....
It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...
Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...
- A-B InBev's Move on Tennent's Super Makes Sense
- Analysis - Stock Spirits: Poland's number one
- What's on the M&A cards for San Miguel Brewery?
- Comment - Wine - Not on the List
- Interview - PepsiCo chief scientific officer
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant & Sons boosts Travel Retail team
- First Drinks becomes William Grant UK
- Edrington to set up global Travel Retail team