Blog: Coca-Cola Co turns consumers into hard copy with 3D printer
Andy Morton | 2 September 2013
I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.
To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.
The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
Molson Coors has announced a GBP2.8m (US$4.3m) marketing campaign for its Coors Light brand in the UK...
We are well served in the drinks industry by quality advertising campaigns....
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