Blog: Andy MortonCoca-Cola Co turns consumers into hard copy with 3D printer

Andy Morton | 2 September 2013

I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.

To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.

The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.  

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

ANALYSIS

Key trends for the alcohol category in 2017 - Focus

What trends can the beer, spirits and wine sectors expect to shape the year ahead? Here, Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, previews what 2017 has in store....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

ANALYSIS

Coca-Cola HBC FY 2016 by market - results data

Earlier this week, Coca-Cola HBC issued its results for 2016. The group saw its 12-month sales rise by 3% on an organic basis, with net profits leaping by over 20%. Here, just-drinks breaks down Coca-...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

just-drinks homepage



Forgot your password?