Blog: Coca-Cola Co turns consumers into hard copy with 3D printer
Andy Morton | 2 September 2013
I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.
To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.
The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Brown-Forman's H1 performance by region, brand
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Brown-Forman's barrel sales take Scotch hit
- Angostura places CEO on administrative leave
- Luxury Alcoholic Drinks: The Spirit of Premiumisation
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends