Blog: Andy MortonCoca-Cola Co tips creative scales with anti-obesity ads - video

Andy Morton | 13 August 2013

Excuse the pun, but the Coca-Cola Co is really putting its weight behind its anti-obesity marketing.

Started at the beginning of the year in the US with a TV spot, the campaign has since evolved into a multi-platform, international push that has tried to drive home Coca-Cola's message that a calorie is a calorie, no matter where it comes from, and that having fun is the best way to burn those calories off.

Say what you like about the message, you can't deny the campaign has come up with some well-crafted ads, including the latest online effort in the “Happiness is Movement” push, posted above. Some critics say Coca-Cola's adverts are on thin ice scientifically, but creatively they are surely punching above their weight.

NEWS

Cantona stars in latest Kronenbourg TV ad - video

Heineken has released a new campaign for its Kronenbourg 1664 brand in the UK, as it continues its relationship with former football star Eric Cantona....

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?