Blog: Coca-Cola Co: It's Our Ball & We're Taking It Home
Chris Mercer | 8 September 2011
Coca-Cola Co has reacted to a tax hike in France by "re-evaluating" investment and cancelling a birthday party.
Coca-Cola's fractious relationship with France has taken another turn for the worse. Incensed by the government's decision to raise tax on sugar-added soft drinks by almost four-fold, the group has suspended a planned investment in the country.
It has also cancelled a 40th birthday party for its Pennes-Mirabeau plant near Marseille, which, really, just seems a bit petty.
Then again, Coca-Cola and the French authorities have a long history of antagonism. The French government briefly banned Coke following the end of the Second World War.
I expect that we will see more 'handbags' in the run-up to the tax implementation date, in January 2012.
Of course, it's also just possible (isn't it?) that Coca-Cola is using the tax hike as a convenient juncture at which to review an investment that probably looks less appealing given the downturn in western economies.
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
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