Blog: Coca-Cola Co: It's Our Ball & We're Taking It Home
Chris Mercer | 8 September 2011
Coca-Cola Co has reacted to a tax hike in France by "re-evaluating" investment and cancelling a birthday party.
Coca-Cola's fractious relationship with France has taken another turn for the worse. Incensed by the government's decision to raise tax on sugar-added soft drinks by almost four-fold, the group has suspended a planned investment in the country.
It has also cancelled a 40th birthday party for its Pennes-Mirabeau plant near Marseille, which, really, just seems a bit petty.
Then again, Coca-Cola and the French authorities have a long history of antagonism. The French government briefly banned Coke following the end of the Second World War.
I expect that we will see more 'handbags' in the run-up to the tax implementation date, in January 2012.
Of course, it's also just possible (isn't it?) that Coca-Cola is using the tax hike as a convenient juncture at which to review an investment that probably looks less appealing given the downturn in western economies.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Pernod takes positives from China Cognac bounce
- Craft is an 'abused' term - Pernod Ricard exec
- Diageo lines up UK innovations push
- SPI Group 'disappointed' over Stolichnaya ruling
- Edrington names European Travel Retail head
- Kraft Foods agrees Heinz merger
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014
- ALDI 2015: Radically transforming Anglo Saxon grocery markets