Blog: Coca-Cola Co celebrates Pemberton discovery
Michelle Russell | 5 May 2011
It is now 125 years...and a day... since Atlanta-based pharmacist Dr John Pemberton accidentally concocted a cough mixture that was to become one of the biggest brands of the last century.
To mark its anniversary, The Coca-Cola Co hosted a festival at its Pemberton Place headquarters, featuring musicians from Somalia, New Zealand, the UK and the US. The soft drinks giant also illuminated its 29-story office building on North Avenue with a 'Thank You' display - a video of which can be viewed at http://CokeURL.com/trac.
Worldwide celebratory events also took place, in addition to the launch of a television advertisement comprising a montage of the brand's most memorable campaigns.
The world's biggest beverage company might be forgiven a small smile of satisfaction.
Even beyond soft drinks, brand Coca-Cola safely trumps all other drinks brands - be it beer, wine or spirits. In 2010, The brand made the number 16 spot in Brand Finance Global's 500 most valuable brands - worth $25.81bn. Rival PepsiCo reached 24, but trailing far behind was Heineken at number 75 and Carlsberg at number 285.
There is no doubt that Coca-Cola is still a brand to be reckoned with and a benchmark for others. So far, its status shows little sign of dimming in the new Millenium.
Below is Coca-Cola's animated history of its namesake brand.
Frank Sinatra liked a drink. He was famous for it. ...
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A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
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