Blog: Coca-Cola Co celebrates Pemberton discovery

Michelle Russell | 5 May 2011

It is now 125 years...and a day... since Atlanta-based pharmacist Dr John Pemberton accidentally concocted a cough mixture that was to become one of the biggest brands of the last century.

To mark its anniversary, The Coca-Cola Co hosted a festival at its Pemberton Place headquarters, featuring musicians from Somalia, New Zealand, the UK and the US. The soft drinks giant also illuminated its 29-story office building on North Avenue with a 'Thank You' display - a video of which can be viewed at http://CokeURL.com/trac.

Worldwide celebratory events also took place, in addition to the launch of a television advertisement comprising a montage of the brand's most memorable campaigns.

The world's biggest beverage company might be forgiven a small smile of satisfaction. 

Even beyond soft drinks, brand Coca-Cola safely trumps all other drinks brands - be it beer, wine or spirits. In 2010, The brand made the number 16 spot in Brand Finance Global's 500 most valuable brands - worth $25.81bn. Rival PepsiCo reached 24, but trailing far behind was Heineken at number 75 and Carlsberg at number 285.

There is no doubt that Coca-Cola is still a brand to be reckoned with and a benchmark for others. So far, its status shows little sign of dimming in the new Millenium.

Below is Coca-Cola's animated history of its namesake brand.

 


BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?